This Christmas, there is an army that fights for good. And anyone can join them wherever there's a red kettle.
Commercial to launch the #StepForward campaign for Famous Footwear.
Most of the advertising for The Salvation Army speaks to the donor, but this campaign speaks directly to those in need; informing them of where to find shelter, food, and hope.
This campaign launched in major cities such as Denver, Las Vegas, Chicago, and Seattle. The result was a dramatic increase in traffic through their shelters and feeding programs.
Along with people's needs being met, many potential donors and supporters got a glimpse of the scale, effort, and heart of The Salvation Army in their local community.
"If you think you might be a victim of sex trafficking, you can tell someone. You can call for help. Text or call the safe/local hotline 877-606-3158"
"If you think you might be a victim of forced labor, you can tell someone. You can call for help. Text or call the safe/local hotline 877-606-3158"
These are a few select commercials that I've done for GameStop.
True Transformers fans loved this one because we packed it with jokes that we knew only a select few would get. The song by Stan Bush "The Touch" was the main song in the 1986 Transformers animated movie.
Christmas TV campaign for The Salvation Army
The Salvation Army has a long history with National Donut Day. In World War 2, they became well known for making fresh donuts for the troops, giving them encouragement and a sweet reminder of home.
This social campaign spreads the message of joy by reminding people that when you're generous to others, it's a sweet thing.
We also enlisted a SnapChat influencer to encourage SnapChat users to design a donut using the drawing tool and send a message of hope to a U.S. veteran. When they did, their design was made into an actual donut and delivered to homeless veterans.
The Salvation Army needed a way to quickly share the scope of who they are as a charity and what they do.
This set of infographic flash cards armed them with a way to share their story quickly.
With Samuel L. Jackson as the host, ESPN wanted to find a way to shed light on the fact that the ESPYs is an award show for the fan. So we gave the fan their own agent to make sure they get the best seats, the best plays, and are treated with the respect they deserve.
This mini documentary showcases some of the valuable work that The Salvation Army does in Haiti.
Photography Credit: Jeff Bednarz
A friend of mine had an idea to create an app that tells you where it's 5:00 in the world - it's always 5 o'clock somewhere, right?
He had a different artist for each city. I chose to create art for Seoul.
This video for The Salvation Army Adult Rehabilitation Centers that shows the perspective of kids whose parents have gone through rehab at The Salvation Army. It's a viewpoint that not many consider when they donate their clothes and goods - they might know that those donations help people get on their feet, but it's unlikely they realize how much of an impact those donations make on families and children.
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🏆 Gold Winner - American Advertising Awards 2017
These are a few select illustrations from an agency Christmas card that I made which told the story of how Santa's brand image was in great trouble and Christmas was on the verge of being canceled. Thankfully, Santa's helpers pulled an all nighter and re-branded Santa, which lead to a increase in awareness of old Saint Nick, thus saving Christmas.
The Salvation Army needed a campaign to recruit new officers.
We created 730, which represents the number of days (two years) it takes to go through officer training college.
All images ©Dan Case 2016
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